KIA has got a head start on its rivals with an early range of 2016 customer offers - across its entire model line-up.

Offers available throughout the Korean brand's 188 UK dealer network, include the newly introduced Optima and the top-selling Sportage.

And buyers can save up to £1,400 on selected models, enjoy a finance deal of 4.9 per cent across the Kia range and also enjoy a generous selection of deposit contributions.

For instance the all-new Optima is opening with a strong launch, including a £1,500 deposit contribution on 4.9 per cent PCP.

Other offers include the current Sportage, where mid-grade and upper-grade 1.7 CRDi diesel derivatives now benefit from a £1,200 customer saving and £1,200 deposit contribution when financed on a 4.9 per cent PCP deal.

Kia's SR7 range of vehicles, which includes the Picanto, Rio, Venga, cee'd and Carens, is available with zero per cent finance and zero per cent deposit on PCP, lowering the entry to ownership level significantly.

The zero per cent PCP offer on the Picanto city car also includes a £500 deposit contribution, while the Rio supermini's offer comes with a £250 deposit contribution.

There are also discounts across a number of vehicles - like the £1,000 on the Picanto and Rio, while customer savings on the Venga ‘SR7' and ‘2' variants have increased to £1,000.

Kia says its popular cee'd range is also part of the programme - including savings of up to £900 across the line-up. That's on top of a £1,500 deposit contribution available on every new cee'd financed on a 4.9 per cent PCP agreement.

Next year will also see the company's Care-3 servicing plan continue. it means a car's first three services, normally due over three years, costs £99 for all SR7 grade customers. Similar rates are available for other model specifications.