AFTER publicity highlighting the possibility of higher car insurance premiums, the wisdom of shopping around takes on new importance.
Drivers and homeowners can save up to £100 on their insurance each year by switching providers, new analysis from financial services research experts Consumer Intelligence shows.
Its data on the savings made by car and home insurance customers found the average saving for switching is £63 for drivers and £37 for householders after a year with an insurer.
Customers who switch after a longer period with the same insurer stand to make even bigger savings - drivers who've been with the same insurer for more than nine years can save Â£116 while householders can save Â£127.
But the data, based on customers switching in the past two years, highlights how loyalty can cost and underlines the need to shop around each year.
New Financial Conduct Authority (FCA) rules introduced in April are making it easier to compare prices - insurers have to include the previous year's premium when inviting customers to renew.
Some 95 per cent of consumers support the FCA's move, and most said they expected it to change insurance brands' behaviour to give better prices to loyal customers.
Currently 89 per cent of consumers believe insurance companies give their best prices to new customers, and 52% think that having to publish the previous year's price next to the renewal price will prompt them to give better prices to loyal customers instead.
Consumer Intelligence analysed savings from more than 9,000 car insurance customers and nearly 8,200 home insurance customers who have moved insurer to find how much they saved.
Ian Hughes, chief eecutive of Consumer Intelligence said: "It is always the best policy to shop around at renewal and make sure you have the best cover at the best price. Those that do so are better off over time."