SOME cars are easy to pass by and ignore, others simply jump out and grab your attention and the mighty Audi SQ7 definitely falls into the latter category.
The performance SUV looks awesome and when you learn that this larger-than-life model can burst to 62mph from a standing start in just 4.9 seconds, it confirms that instant fascination was totally warranted.
The SQ7, priced at £70, 835 (£94,650 with options in this case) boasts a very aggressive yet sporty styling with a true road presence.
Stand-out design features include 21-inch alloys, LED headlights with high beam assist, a single frame grille, LED tail lights with dynamic sweeping indicators and plenty of Audi S styling additions including the front bumper, side ventilation grilles, side skirts and roof spoiler.
Step inside the five-door vehicle and it's impossible not to be wowed by the premium styling and multitude of techno treats at your disposal.
The car featured Audi's virtual cockpit which allows the driver to personalise the instrumentation in the 12.3-inch high resolution display.
In addition, there was a pitch perfect BOSE 3D sound system, four-zone electronic climate control, an 8.3-inch fold-down colour display screen and all the connectivity capabilities demanded of modern day cars.
There is also an embedded SIM card that connects the car to the internet and this comes with a free three-month trial. This service can be extended.
The leather sport seats can be electrically adjusted to find the perfect driving position and if unexpected guests arrive and need transporting an additional two seats can be automatically raised from the boot floor to make the SQ7 a very capable seven-seater.
And when it comes to space the SQ7 is as big on the inside as it looks from the outside.
In fact, the SQ7 does everything on a large scale and that also includes performance.
It has the highest power, torque and best acceleration in its class and the top speed has been electronically limited to 155mph.
The 4.0-litre V8 diesel engine has 435ps of grunt and it features a world first in the shape of an electric powered compressor which aids outstanding performance with no perceptible lag and helps fire the 2.3-tonne car along with breath-taking ease.
The eight-speed automatic transmission is brutally quick and it is a car that reaches national speed limits in a matter of seconds, so it does need to be given a certain amount of respect.
But that warning aside, the SQ7 is all about power, performance and driving dynamics.
It can be driven sensibly when required, but when faced with the open road it loves to deliver the goods.
The road-holding is ultra-grippy, the steering beautifully precise and, despite its high sides, there is no body roll even when pushed enthusiastically into bends.
The comfort levels within the car are outstanding for all occupants as the car seems to glide with the effective suspension set-up ironing out the road creases along the way.
The cabin is also efficiently insulated against any road surface, engine or wind noise.
The driver can select from different driving modes which alter the car's dynamics and there are steering wheel-mounted paddles if you want to take a little more control of gear switches.
And just in case you think you are going unnoticed, there's an active sound exhaust system in the options list to really crank up the volume. This little feature is guaranteed to help you make friends with the neighbours - not!
The SQ7's storage capabilities are excellent with a luggage capacity of 235 litres which is increased to 1,890 litres with the rear seats dropped flat.
Obviously, no vehicle is perfect and the SQ7 is no exception.
For all that high performance and outstanding driving dynamics you can expect to see the fuel gauge drop with official combined fuel economy of 37.2mpg on 21-inch wheels and carbon emissions of 199g/km.
Audi SQ7 4.0 TDI quattro
Mechanical: 435ps, 3,956cc, 8cyl diesel engine driving four wheels via 8-speed automatic gearbox
Max Speed: 155mph
0-62mph: 4.9 seconds
Combined MPG: 37.2
Insurance Group: 49
C02 emissions: 199g/km
Bik rating: 37%
Warranty: 3yrs/60,000 miles