By Mike Torpey on 2010-03-23 - Driving Force news editor and responsible for organising our daily output. He was staff motoring editor of the Liverpool Echo for 20 years.
Prices set for
Mitsubishi i-MiEV
MITSUBISHI'S innovative electric car the i-MiEV will cost £38,699 when it goes on sale at the start of next year.
The delivery date has been set to coincide with the Government's recently announced consumer incentive scheme, with its grant worth £5,000 off the purchase price of qualifying electric and plug-in hybrid electric vehicles.
This makes the i-MiEV's transaction price £33,699 including VAT and the car's benefits include only £115 fuel costs for 12,000 miles driving (£0.96 pence for a full charge), no road tax, zero benefit in kind company car tax and a lower rate of VAT for domestic electricity.
And as the car has only four working parts compared to over 300 in a typical internal combustion engine there are low servicing costs and downtime.
Mitsubishi's UK's managing director Lance Bradley said: "These are exciting times for the motor industry in the UK.
"This is the biggest change in the automotive industry since it began some one hundred years ago, so to be able to offer our zero emissions car for this price is a truly great achievement.
"We are aware that, by their very nature, any new technologies always command a premium, which has been true for anything from plasma televisions to cars. Others make price claims and estimations, but we have a real vehicle that is available now and is proven in the real world."
The newly opened Electric Vehicle Centre in Central London has already taken its first orders for delivery in January, and Mitsubishi says enquiry levels have soared following the Government's consumer incentive announcement last month.
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