IF you're out Honda spotting on UK roads chances are you'll see plenty of Civics and CR-Vs but not that many Accords.
Quite why British buyers haven't taken to Honda's family saloon and estate is anyone's guess but that said it's a tough market to compete in.
The Accord arguably occupies a kind of hinterland somewhere between the mainstream and premium segments.
On the one hand it's competing against the likes of Audi, BMW and Mercedes, but it's also up against competitors made by Ford, Volkswagen and Skoda to name but a few.
In truth it has enough about it to place it in the premium category but traditional badge snobbery perhaps counts against it.
For starters it looks good, its sleek and contemporary design lines being both pleasing and distinctive and help it to stand out.
Another great point in its favour is its tank-like build quality that's more than capable of giving the Germans a run for their money.
There's a feel of quality on the inside too characterised by exemplary switchgear and classy, easy to use instrumentation.
The current Accord certainly represents a big step up in pretty much every respect from its predecessor. It's a far more accomplished and grown-up car that has much to recommend it.
It might be slightly smaller than the model it replaced but in terms of practicality it ticks all the boxes, being roomy throughout with a decent sized boot.
However there are two areas where it really impresses - its driving dynamics and the potency, smoothness and refinement of its diesel engine.
I have to confess I was somewhat taken aback at just how good it was to drive, with sharp and focused handling that made getting behind the wheel a real joy.
Honda's 2.2-litre diesel engine is a great performer too, delivering power both smoothly and seamlessly to the point where I'd be as bold as to venture it even has the edge over its German rivals.
It is also deceptively quiet to the point where you tend to forget it is even a diesel.
Its steering might benefit from just a little more feel but even so it offers enough feedback to satisfy and the six-speed manual gearbox is a smooth and slick shifter.