By Mike Torpey on 2013-01-18 - Driving Force news editor and responsible for organising our daily output. He was staff motoring editor of the Liverpool Echo for 20 years.
Most powerful ever
Roller revealed
LOOKING like a figure from Tolkien's Lord Of The Rings, the first image of its new Wraith model has been revealed by Rolls-Royce.
Due to make its debut at the Geneva Motor Show in March, the Wraith is described as the most dynamic and powerful Rolls in history.
And fans of the luxury icon can expect a car like no other Rolls-Royce when the Wraith arrives towards the end of this year.
Company chief Torsten Müller-Ãtvös said: "Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine.
"We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world's pinnacle luxury good for the last 108 years.
"This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama."
The launch will revive one of the most famous Rolls-Royce names first used in 1938 and Müller-Ãtvös added: "Wraith alludes to an almost imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth. It is the perfect name for our new model."
Wraith draws inspiration from the story of company forefather Charles Rolls, who indulged a passion for innovation, engineering and adventure.
A racing driver, balloonist and aviator, Rolls won the praise of King George V, who hailed him the greatest hero of the day on becoming the first person to cross the English Channel and return non-stop in a flying machine.
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