THE Peugeot 208 is the latest generation of a dynasty that stretches back to 1929 when the first model in the series was introduced at the Paris Motor Show.
The world is a quantum leap on from that time but Peugeot has maintained a hard-won reputation for knowing what it takes when it comes to building top quality superminis.
The 208 was launched last year to replace the 207 - and it's pedigree is apparent from the moment you take it out on the road.
The key elements are agility and efficiency. The 208 is lighter than the 207 with good aerodynamics helped by a sleeker more compact shape.
The reduced front and rear overhangs make it shorter than the previous generation but this doesn't cramp the style of its occupants as there is more room in the rear and a relatively spacious boot.
Produced in Poissy, France for the west European market, Peugeot's supermini is an eye-catcher guaranteed to attract attention.
The contours are free-flowing ensuring not only a stylish outline but also the best environmental performance possible.
The front of the 208 features a floating grille with chrome surround giving it a cat-like look, while at the rear there are lamps incorporating a light signature featuring three illuminated claws.
The profile of the three-door model I drove is sculpted and hollowed out giving it a dynamic presence on the road.
It is great to drive offering a balance of road-holding and comfort thanks to a well-judged suspension and good levels of grip. The steering wheel is smaller than before giving sharp responses to changes of direction and a good feel for what is happening on the road.
All 208s feature the latest generation electronic stability programme which includes anti-skid protection and emergency brake assistance as well as cornering brake control. Hill assist and intelligent traction control are the icing on the cake.
The cabin features a new instrument panel and controls with an easy-to-use touchscreen system providing access to the various functions - radio/CD player, Bluetooth hands-free telephone kit, or the playing of music files via a USB connection or audio streaming.
The seven-inch colour screen adopts a semi-floating style and it is positioned prominently within easy reach and at eye level.
There are five versions of the 208 available as well as a limited edition Ice Velvet model.
The Feline version is a the top of the regular range and its highlights include 17-inch alloy wheels, door mirrors which are heated, colour coded and fold when you lock the car, sports rear spoiler and double chrome exhaust tailpipe.
There are also directional front fog lights, which were handy on a particularly filthy night on the motorway, and rear parking aids which were also extremely useful squeezing into and out of particularly tight supermarket car parking spaces.
The Feline adds nice touches to the cabin including sports seats with Eclipse Premium Trim on the three-door model I drove, a centre armrest and last but not least a Cielo panoramic glass roof with ambient blue lighting that is a showstopper. It makes the interior incredibly light and airy while giving a futuristic hue to proceedings.
An efficient dual zone climate control system maintains a pleasant atmosphere and there is also automatic headlights and wipers as well as cruise control.
Peugeot's success with superminis is well documented and the 208 looks set to maintain that winning run.