ROLLS-ROYCE has put its latest limo in the shop window - literally.

The Wraith, the most powerful and dynamic Rolls-Royce in history, is taking centre stage in the window display of luxury department store Harrods in London's Knightsbridge for one week.

When the model was launched in Geneva last month, company chief Torsten Muller-Otvos promised fans of the marque a sense of adventure and speed.

And he said: "Wraith's starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago."

These are the traits that made Harrods the choice for car's UK debut and the store's media sales director Guy Cheston said: "Harrods is at the forefront of promotional opportunities for the world's most esteemed automotive brands, and we are delighted to have on display the most anticipated car release of 2013."

The Wraith on display features Midnight Sapphire paintwork with an upper two-tone in silver, while the interior is finished in white and navy blue leather.

A starlight headliner casts a glow from hundreds of individual ‘stars' in the roof lining at the press of a button.