ISUZU has increased the towing capacity of its new D-Max pick-up by 500kg - in response to customers demanding extra capacity.

It means all 4x4 models will be able to tow a maximum braked load of 3.5 tonnes, making the D-Max among the most capable pick-ups in its area of the market.

The model is proving increasingly popular with UK buyers and its Japanese maker announced record sales of 824 vehicles during the month of March.

And this latest capacity-boosting announcement follows Isuzu's introduction of the new accessories range at the 2013 Commercial Vehicle Show, allowing owners to fully customise their own vehicle.

The D-Max range includes single, extended and double cab body configurations, the latter models available in four specifications called Isuzu D-Max, Eiger, Yukon and Utah.

Prices start at £14,499 for the entry-level Isuzu D-Max 4x2 single cab and rise to £21,999 for the flagship Utah 4x4 double cab automatic.

Isuzu UK chief William Brown said: "The D-Max already boasts class-leading fuel efficiency, residual values and our pioneering five-year / 125,000-mile warranty.

"However the addition of segment-best 3.5-tonne braked towing capacity demonstrates that the Isuzu D-Max is the pick-up of choice for business and recreational users alike.

"The Isuzu D-Max was already a compelling proposition, winning awards and breaking sales records, so it's fantastic that we can now also offer the highest towing capacity in this highly competitive segment."