ONE of the most iconic 4x4s on the road, the Mitsubishi Shogun, has had its price cut by up to £5,000.

The Shogun, which can tow 3.5 tonnes, has built up a reputation for being a tough, reliable, mud-plugger with a go-anywhere off-road capability.

And the dip in its price is down to Mitsubishi's determination to further increase a sales volume that so far this year is up by more than 41 per cent, making the Japanese company the fastest growing car brand of 2013. 

Mitsubishi also sells a CV version of the car, the Shogun Commercial, available in a range of specifications and with prices reduced by up to £4,180.

The brand's UK chief Lance Bradley said: "Shogun has always had a loyal following among customers wanting a rugged, well-equipped, sensibly priced full-sized 4x4 model and now with our announcement on pricing, Shogun is even more affordable.

"Shogun remains an extremely competitive and capable vehicle for those demanding its extraordinary capabilities."

Pricing now starts at £26,199 for the short-wheelbase 3.2 DI-DC SG2 variant, with the top of the range long-wheelbase 3.2 DI-DC SG4 automatic available at £36,799.