KIA is ready to ramp up the volume with some sweet Soul music.

The venue is Las Vegas and this year's Speciality Equipment Market Association show where the Korean car company is showing five 2014 Soul models - each inspired by contemporary sounds.

All the cars boast music-themed builds including a DJ Booth Soul, an "Amped" Soul, the museum-like Music Memorabilia Soul, a Soul inspired by The Voice - which Kia has sponsored for four seasons - and a Soul highlighting the brand's partnership with the Vans Warped Tour.

Kia vice-president Michael Sprague said: "Since the Soul first arrived on the scene in America in 2009, it has established a very real and remarkable connection with music.

"After harnessing five major marketing campaigns music has become a core attribute of the Soul's persona and the SEMA show has presented the perfect opportunity to bring that personality to life."

Leading the way, the Amped Soul has been energised by with larger-than-life JBL speakers which, integrated into the rear-hinged doors, transforms the car into a full size boom box on wheels.

Complete with blacked out windows and a custom paint job, it rolls on performance 22-inch Forgiato custom three-piece wheels and to make room for the club-sized stereo, the passenger side B-pillar has been removed.

And the Music Memorabilia Soul encompasses the diversity of music as an industry and an artform.

Creating a music museum on wheels, its memorabilia collection includes a signed Slash guitar, a G-Unit trainer signed by 50 Cent, a Jimi Hendrix gold album and a signed John Legend microphone, which are displayed in hand-built Plexiglas cases in the boot, rear windows and rear hatch insert.

The Vans Warped Tour Soul is about music, friends and food and to that end, the car has been fitted with a slide-out rear barbeque while the DJ Booth Soul has had its roof removed to give the DJ the ability to stand on a diamond-plated stage - which replaced the rear seats - and start spinning.

The Voice Soul has a bright red airbrushed logo on the side, with the words "I Want You" lit in the lower grille, along with the LED puddle projectors.