Bigger future for

new Ford Ka

Ford Ka Concept reveal, Go Further, Barcelona
Ford Ka Concept and Stephen Odell, Go Further, Barcelona
Ford Mustang reveal, Go Further, Barcelona
Ford Mustang and Bill Ford, Go Further, Barcelona
Ford Mustang, Go Further, Barcelona
Ford Mustang, interior, Go Further, Barcelona
Ford EcoSport, Go Further, Barcelona
Ford Edge, Go Further, Barcelona
Bill Ford at the Go Further event in Barcelona, 2013

A BIGGER version of the Ford Ka is on the way and was revealed at a glitzy display of new models which includes an all new Mustang for the UK and a large 4x4.

Ford executive chairman Bill Ford took the wraps off the new line up in front of thousands of car dealers from across Europe who gathered in Barcelona for the company's Go Further event.

He told the audience: "Ford has a rich and proud history in Europe, and our commitment to serve our customers here is stronger than ever.  There is a passion in Ford of Europe that is centred on great products."

The Ford chief arrived on the stage in a bright red Mustang which will be built in right hand drive for the first time and available in Britain from 2015.

Another American newcomer to the European scene will be the Edge SUV which was also shown at the event that mapped out Ford's plans to introduce 25 new or replacement models over the next five years.

The line up includes a new Ka which will be larger and more traditional in design than the previous two generations of the baby Ford.

It will be a five door model based on the Fiesta and will be built in India alongside the new EcoSport compact SUV which will be going on sale next year.

The Ka was shown as a concept and featured plenty of technology including the Ford SYNC system which allows voice control and the use of downloadable Apps as well as a device called the MyFord Dock that stores, mounts and charges phones and sat navs.

It is likely to be a budget model to compete with the likes of the VW up! and Skoda Citigo with starting prices below £10,000.

Stephen Odell, Ford's president in Europe, said the restructuring of the company's operations was paying dividends.

"The plan was not about surviving - it was about growing the business profitably," he said. "We have just had 10 straight months of retail growth and we are on track to return to profitability by 2015.

"We see modest growth in Europe next year and a market that could increase by 20 per cent over the next five years."

As well as the EcoSport Ford will be launching a long awaited replacement for the Mondeo next year before the Mustang, Edge and new Ka come on stream in 2015.

 

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