By Mike Torpey on 2014-03-05 - Driving Force news editor and responsible for organising our daily output. He was staff motoring editor of the Liverpool Echo for 20 years.
Nissan weaves a
winning formula
CROSSOVER sensation the Nissan Juke boxed off a whopping 420,000 sales in less than 40 months - eclipsing its compact rivals in the process.
Now, just three years down the line from its original launch, a new Juke is on the way with the aim of stamping its authority on the sector it created.
When it arrives this summer the revamped model will have a blend of design enhancements, new engines, fresh equipment and a personalisation programme.
Among the changes are a new front and rear design placing greater emphasis on both premium refinement and sporty design cues.
And under the bonnet will be a new downsized 1.2-litre turbocharged engine and a revised 1.6-litre DIG-T unit.
The newcomer will also boast improved four-wheel drive with Torque Vectoring System, new alloy wheels, the latest generation NissanConnect driver-vehicle interface, the Japanese company's dynamic control set-up and the option of an opening glass roof.
Revisions in the luggage area have increased space by 40 per cent in two-wheel drive versions - up to 354 litre - and a range of new colours and interior themes are available with the personalisation packs.
Nissan says it isn't just the entry-level models which have helped Juke become top seller in its area of the market as the most popular engine to date has been the 1.6-litre petrol unit while the flagship Tekna trim grade accounts for more than one third of all sales.
Buyers have also been attracted by special versions - notably the Shiro and the advanced n-tec models - and the Kuro and Ministry of Sound limited editions, along with the sports oriented Juke Nismo.
Nissan Europe vice president Guillaume Cartier said: "We stunned the industry with Qashqai, the original crossover, and we've done it again with Juke. If anything, Juke is even more daring and different than Qashqai and appeals to a younger, more out-going audience.
"The changes we have made to new Juke will extend that appeal even further."
Full spec and prices will revealed nearer to the Juke's summertime launch date.
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