PEUGEOT is launching a world-first technology for a production vehicle on its new 208 supermini in the form of a textured paint finish.

The idea is to add a contemporary twist to the idea of customer choice and individual personalisation and will be available when the new car arrives in June.

The textured paint is currently available in two colours, Ice Grey and Ice Silver, and can be complemented by new optional Lime Yellow or Menthol White personalisation packs.

Peugeot says the paint finish, which has a granular feel, is more hard-wearing and easier to care for than conventional matt paint.

It also offers more resistance to micro-scratching and doesn't suffer through frequent car washing.

And because it is applied by production robots at the company's Poissy manufacturing plant in France, quality is guaranteed for the lifetime of the car.

While the initial coats of anti-corrosion, primer and colour base remain the same as for conventional metallic paint, the innovation is in the lacquer, which features fine particles of silica and micro-balloons of polyamide.

The finish will cost £645, the same as pearlescent paint.

Revealed at the recent Geneva Motor Show, the new 208 includes fresh technology such as Active City Brake and a rear view camera.

Four new enginesinclude PureTech petrol and BlueHDi diesel technology, plus a new automatic transmission.