THE Rolls-Royce brand is a proud flagship for British craftsmanship with bespoke vehicles hand-made over hundreds of working hours to meet customer requirements around the world.

And now the super-luxury brand has opened a new showroom in Bristol to fulfil the demand from an increasing number of successful entrepreneurs from the South West who are already commissioning Rolls-Royce motor cars.

The state-of-the-art Bristol showroom, which is the marque's seventh within the UK, is located just north of the city at Cribbs Causeway and it will serve customers from an area of more than 12,000 square miles from Land's End, through Wales and up to the Cotswolds.

Rolls-Royce Motor Cars Bristol is under the management of Rybrook Holdings, and is that company's second Rolls-Royce franchise, having successfully operated Rolls-Royce Motor Cars Birmingham for a number of years.

James Crichton, regional director, Rolls-Royce Motor Cars Europe, said: "Rolls-Royce takes great care in selecting its dealer partners, and we're delighted to be working alongside Rybrook as we open our seventh showroom in the UK.

"Rolls-Royce Motor Cars Bristol will help us deliver further sustainable growth in the United Kingdom, and we are confident that our strengthened partnership with Rybrook will help us meet a clear demand in this part of the country for our super-luxury motor vehicles."

Henry Whale, managing director of Rybrook added: "The opening of our new showroom in Bristol represents a significant investment for Rybrook at a time of growing confidence in the British economy.

"There are thousands of successful entrepreneurs and business leaders across the South West, many of whom turn to Rolls-Royce for their personal transport. We are committed to delivering pinnacle standards in customer satisfaction for the region."

The UK accounts for about 10 per cent of all Rolls-Royce sales globally.

All models are hand-built at the company's factory at Goodwood in Suxssex and with prices starting from around the £200,000 mark, customers are encouraged to be part of the process from start to finish.

James Warren, head of the company's corporate communications, said: "All customers are invited to Goodwood - the home of Rolls-Royce - where they are encouraged to take full advantage of our expertise and guidance to create their perfect and totally individual model.

"We have yet to find a better way to build exquisite cars than by hand so we only have two robots involved and they are in the paintshop. A Dawn model, for example, could take close to six months to build from start to finish. A highly bespoked model would increase that time by thousands of working hours."

The marque's iconic range of motor cars offered by Rolls-Royce Motor Cars Bristol are the Phantom Series II family (Phantom, Phantom Extended Wheelbase, Phantom Coupé and Phantom Drophead Coupé), Ghost Series II family (Ghost and Ghost Extended Wheelbase), Wraith and Dawn.

And buyers have already been signing on the dotted line at the Bristol showroom, where exact sales figures are not revealed but I was told that ‘some' cars have been sold - and some is more than two.