IT seems that some drivers using mobile phones at the wheel just refuse to acknowledge the rule of the law.
I see them often either holding a handset to their ears or - even more dangerously - texting.
So the Government has upped the penalty and motorists caught using their handsets while on the move will now face a £200 fine and receive six points on their licence.
But will it be enough to deter the hardened few who refuse to ignore their phones while driving? I think not and neither does road safety and breakdown recovery provider GEM Motoring Assist.
Neil Worth, GEM Motoring Assist road safety officer, said: "Whilst we welcome this Government move, we all know it is unlikely to carry the weight it could if there were enough traffic police to make it a serious threat to disrupt offending drivers.
"That's why we need to ensure there is a widespread national advertising campaign to warn drivers that they're taking too high a risk and that there is a real threat of being caught if they persist in using a phone while driving.
"Enforcement is a much more effective tool if it's accompanied by a memorable and hard-hitting education and publicity campaign, where the focus is a call for a change in attitude, to make using a phone while driving as antisocial as drink-driving."
In 2015 there were 22 road deaths in the UK because of mobile phone use and this figure speaks volumes over the idiocy of taking your hands off the wheel and eyes and mind off the road to use these devices.