FANS of fast Fords who want the image without taking the hit in the pocket can now get a piece of the action courtesy of a new range of ST inspired models.
The hot hatch designation used by Ford on the Fiesta and Focus is now being diluted a fraction with the introduction of ST-Line models.
Dressed with sporty body kit including a large rear spoiler, a prominent front splitter and special finish alloys they look the part but costs thousands of pounds less than the full blown performance versions.
The Fiesta ST-Line can be had from Â£15,795, the Focus from Â£20,845 and there's even a Mondeo in the line up costing from Â£25,095.
We have just tried out the latest to join the new ST-Line offerings in the shape of a five-door Fiesta powered by Ford's 1.0-litre EcoBoost turbo and it fits the bill to a tee.
It performs well too with this version of the EcoBoost engine taken to 140ps and that results in a 0 to 60 time of 9.0 seconds and a maximum of 125mph.
As such its priced from Â£17,195 and with some extras such as heated front seats, a digital audio and nav system and auto lights and wipers this one cost Â£19,445 - fully kitted yet a couple of grand less than a similarly specced ST.
The Fiesta ST-Line also gets sports suspension and the ride and handling is nice and agile - much more accommodating than the rather firm arrangement you get in the real McCoy.
It's great fun to drive, certainly looks the part and is nippy enough for most.
Other features included a real spare wheel, cruise control, privacy glass and metallic paint.
Inside, it's Fiesta standard throughout although the rear windows are not electric. However, there is a touch of flash with ST-Line kickplates on the front door sills.
Not only is the engine very willing through the Fiesta's five speed manual box it's also pleasantly economical - returning a good 55 to the gallon on our run.
Ford claims an official fuel return of 62.8mpg with emissions of 104g/km meaning there's no road tax to pay in year one.
If it's a compromise then there's little to feel let down by. Good looks can make all the difference and with this engine under the bonnet there's nothing lacking on the fun front either.
For many the ST-Line will tick all the boxes. It takes the sting out of full blown ST motoring while still possessing the necessary feel-good factor.