Bentley owners have

a Filld day

Bentley Filld concierge fuel service

BENTLEY owners in California are being offered a service which will deliver fuel to their motors rather than them having to visit a filling station and getting their hands dirty.

The luxury car maker has announced the trial with an innovative American technology start-up, Filld - a mobile app-based fuel-delivery service.

his new collaboration is part of the British brand's on-going Connected Car strategy.

The "Filld for Bentley" service will initially be available to customers in the state affording owners the ultimate time-saving luxury of never having to search for or stop at a fuel station again.

In a first for Bentley customers, all owners need do is simply open the Filld for Bentley app, choose a delivery time, and their fuel will be delivered wherever and whenever they require.

This means that customers don't even need to unlock the fuel cap themselves, or identify the car's exact location as this is done for them securely through the Filld for Bentley service.

The two companies foresee additional benefits in the future, including predictive fuel ordering where the car places an order for itself based on fuel level, location and customer preferences.

Bentley's director of product and marketing, Christophe Georges, said: "Bentley ownership is about more than just the vehicle - it's the entire luxury experience. We are continuously investigating ways in which to offer our customers tailored, convenient, smart services that afford them the greatest luxury of all: more time.

"Our Connected Car strategy will continue to expand and innovate in order to further enhance the Bentley lifestyle."

Cofounder of Filld, Christopher Aubuchon, added: "Filld and Bentley share a vision for leveraging powerful connected car technology - to one day eliminate the need for customers to refuel their cars themselves, removing inconvenience, and giving them more of their valuable time back."

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