KIA has revealed its first high performance GT model - the Stinger - which with a top speed of 167mph will be the fastest car so far produced by the Korean brand.
Based on the company's GT concept car, the Stinger is having its world premiere at the North American International Auto Show in Detroit.
A rear-wheel-drive set up and a choice of two turbo petrol engines will pitch Kia head to head with the likes of Mercedes-Benz, Audi and BMW.
Final development is still under way but Kia intends to release the Stinger before the end of the year and says it is targeting a 0 to 60 performance of 5.1 seconds.
The Stinger is slightly longer and wider than an Audi A4 and will be offered with either a 2.0-litre four cylinder engine developing 255bhp or a 3.3-litre twin turbo V6 with 365bhp on tap.
Both engines are longitudinally mounted and mated to an eight speed auto box. Paddle shifters and a five-mode drive system will also be fitted allowing the driver to personalise dynamics.
The Stinger is a four-door, five-seater fastback which has been designed at Kia's European styling centre in Frankfurt under the direction of design chiefs Peter Schreyer and Gregory Guillaume.
Technical development has been masterminded by Albert Biermann who joined Kia from BMW in 2014.
"I think, for the Kia brand, the Stinger is like a special event," said Biermann. "Because nobody expects such a car, not just the way it looks but also the way it drives. It's a wholly different animal."
The V6 Stinger will be shod with 19-inch alloys and will include Brembo brakes for additional stopping power. The 2.0-litre version will sit on 18-inch wheels as standard.
An all-wheel-drive variant is also planned and Kia has fitted the Stinger with a rack-mounted power steering set up to deliver improved driver feedback.
The Stinger is also the first Kia to be available with a driver fatigue monitor while other driver aids include adaptive cruise control, lane departure and blind spot monitors, rear traffic alerts and an anti-collision system with pedestrian detection.
As well as a display screen in the centre of the dashboard, the Stinger also has a head-up display which delivers sat nav, speed and blind spot information into the driver's line of sight.
Prices will be announced later in the year but can be expected to be in excess of £40,000 for the V6 version.