Classic move by

Jaguar Land Rover

Jaguar Land Rover Classic Works, Jaguar XKSS
Jaguar Land Rover Classic Works, line up
Jaguar Land Rover Classic Works, Jaguar XJ220
Jaguar Land Rover Classic Works, Jaguar E-Type, rear
Jaguar Land Rover Classic Works, Range Rover
Jaguar Land Rover Classic Works, Land Rover Series1, side
Jaguar Land Rover Classic Works, Range Rovers
Jaguar Land Rover Classic Works, Jaguar C-Type
Jaguar Land Rover Classic Works, restoration
Jaguar Land Rover Classic Works, Jaguar E-Type, side
Jaguar Land Rover Classic Works, Land Rover Series1
Jaguar Land Rover Classic Works, Jaguars
John Edwards, Jaguar Land Rover Special Operations managing director

TRADITIONAL car making has come back to Britain's original motor city thanks to a huge investment by Jaguar Land Rover.

The company has formally opened a new £7 million Classic Works facility in Coventry to restore classic cars from both brands and create new versions of famous icons like the famed Lightweight E-Type.

Jaguar Land Rover Classic Works is an all-new 14,000 sq m purpose-built facility in Ryton-on-Dunsmore which sees ten countrywide operations spanning sales, servicing and restoration - including one formerly based at Browns Lane - all housed under one roof.

The new centralised operation, the largest of its kind anywhere in the world, will see the creation of scores of new jobs with the possibility of even more in the long-run if demand for its services increases.

The Classic Works is also offering servicing, parts and restoration of privately-owned Jaguar Land Rover heritage vehicles.

The opening of Classic Works represents an important milestone in the development of the Jaguar Land Rover Classic brand, launched in March 2016, with the launch of a new facility in Essen in Germany happening later this summer.

Classic Works will be home to Jaguar Land Rover Classic Legends - vehicles for sale, restoration and those maintained in the company's own collection.

Jaguar Land Rover Special Operations managing director John Edwards said: "Classic Works is hugely important to Jaguar Land Rover.

"It's much more than a building - it's the heart, and soul, of Jaguar Land Rover Classic for our clients worldwide.

"Being able to support owners and enthusiasts of our two great brands with a full suite of services for classic vehicles is a fantastic opportunity."

Classic Works has a dedicated showroom space and 54 workshop bays for servicing and restoring all Jaguar and Land Rover models out of production for a decade or more.

The workshop is organised into dedicated strip-down, remanufacturing and assembly zones for the Land Rover Series 1, Range Rover Classic and Jaguar E-type Reborn restoration programmes, including an engine shop, and houses the Jaguar XKSS build line.

The new facility is also home to the Jaguar Land Rover Classic Collection of more than 500 vehicles, a living assembly of British motoring history, which also serves as an invaluable guide for restorations.

To support the growth of the Classic business, Jaguar Land Rover has invested heavily in traditional manufacturing skills, with numbers of skilled staff employed up by 100 per cent since it was formed.

More than 80 specialists are now employed at Classic Works, many with decades of experience working solely on the models catered for at the new facility. By the end of 2017, this number is expected to grow to more than 120.

Jaguar Land Rover Classic director Tim Hannig said: "Our people, their knowledge and their skills are the heart of Jaguar Land Rover Classic.

"There are more than 1.5 million classic Jaguar and Land Rover vehicles in existence worldwide, and we are investing in traditional manufacturing and restoration skills to ensure enthusiasts are able to give cars with a glorious past, a glorious future.

"This building can't do anything on its own - it's just bricks and mortar - it is the people in this building who build dreams.

"We have doubled the team from 40 to 80 and by the end of the year it will be 120. It will probably grow further beyond that."

Guided tours of the Classic Works will be available for £49 per person from September.

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