LOYALTY is hardly a popular word these days, simply not fashionable in our fractured first-past-the-post society.
Being loyal is seen by many as weakness on a par with obeying the road traffic act or filtering into a line of vehicles any time before the orange cones are actually in the passenger footwell.
Today'sin demandhuman traits are an ability to foam at the mouth, belief that your opinion alone is correct and Olympic standard eye-swivelling.
Loyalty is nothing more than the name of a card your supermarket gives you.
Or is it?
Whatever you think about Subaru its fans return time and again.
Or stay with the same car because after 300,000 miles it is still ticking along nicely.
Now this could be that its niche 4x4 estates complement the workaday rural pickup perfectly or because you would be hard pressed to buy better fun and similar style than the BRZ at the price.
Just imagine marrying the two then giving the car a name no one understands, Levorg, say.
No not a new race of aliens debuting in the next series of Star Trek but a combination of legacy, revolution and touring from which even the dumbest could deduce means it is designed to take the Legacy estate on a revolutionary journey to the land of sports tourers.
So do you have a picture of what to expect?
To clear things up: the 2017 update design brief was to create a Legacy-style vehicle at a good price with an up-to-date smaller turbo engine, a fully fitted cabin and, of course, the sure-footedness of all-wheel-drive (AWD) for a bit of grand touring.
Oh and if you could, lads, mix in a bit of BTC race success before you pop out for a sandwich.
If that seems a bit complicated choosing the right model isn't - there is only one engine, a 1.6 turbo Boxer and the only gearbox is a CVT Lineartronic with just one trim, GT.
A sprint time to 62mph of 8.9 seconds is hardly life changing and the claimed average 44.8mpg won't bring on an oil price crash.
The Levorg is a dramatic looking car even if that massive air scoop on the bonnet does suggest more of a beast than the 168bhp available.
The car shares suspension components with the WRX STI so not surprisingly stays riveted to the road and has precise steering - all ideal for a rapid cross country run but given the power available not in the pulse-quickening club.
No real complaints, however, in cruising mode and hardly noisy or unrefined on the motorway although I don't see this as the choice of the go-getting toilet paper rep.
The asking price is £29,680 for which you will get a premium interior and an equipment list which leaves nothing to the imagination.
Keeping everyone safe is a collective of airbags for most body regions, blind spot assist, rear crossing traffic alert, lane departure warning and a cast of thousands.
As expected headlights are automated and LED but they also have high beam assist, which is nice.
Leather sports seats are offset by blue stitching, the driver gets eight-way electrical adjustment.
For your delectation and entertainment there is Subaru Starlink, an infotainment and navigation system, a name conjuring up images of David Bowie skippering the USS Enterprise.
That, along with the reversing camera image and a host of other functions is brought to you via a seven-inch touchscreen.
There is a lot going on around the leather steering wheel, we could call it a busy driving station but I don't see it as cluttered.
On a practical level boot space is impressive and there is a lot of storage hidden around the car.
Loyal Subaru customers will have no trouble assimilating to the facelifted Levorg but for many uninitiated it will come as a car that's a bit left field.
My advice would be to suspend your prejudices, especially if you want something which, just like the average politician, goes on and on and on.