FASHION has as many victims as a resounding outbreak of bubonic plague.
From young men with scarcely believable arachnid legs to fit in their ballet tights jeans to obscure body inking which will make hours of great television for Time Team 4056.
The world of automotive must haves is no different.
Everyone has to have a crossover for the school run, your family is not complete without one of these chunky monkey lumpy-rumped five seaters which look tough but are not remotely so until up near the top specs with add all-wheel drive.
So there's a slightly elevated driving position - what will we do when everyone has one, buy a double-decker bus with a lookout in the golden seat or fit a crow's nest?
The trouble is they are all very much the same.
We have seen it before with MPVs; all multiple folding seats and storage pockets for Haribo wrappers but about as much fun to drive as a hard bargain with a terrorist group.
All lapped up with a gleeful spirit of belonging.
The Modfather was right: the public wants what the public gets.
Obviously some do look tough, Citroen fitted a padded bra surround presumably based on the assumption that a large number of drivers have had their spatial awareness gouged out with a blunt melon.
Which was a methodology applied to four wheel drive estates like the Subaru Outback which actually did the job if a little short on class and soft furnishings.
Something which cannot be said about the latest Volvo V90 Cross Country, a jacked up slightly beefcaked estate with real off-road capability and a sumptuous interior big enough to park a helicopter.
Yes, other options are available from Audi and VW but what sets the Volvo aside are silky smooth D4 and D5 diesel engines and the luxury finish.
Oh, and some technology to boost AWD ability and make this just about as safe a car as ever hit the road.
Specifically today we are looking at the D5 Powerpulse, a two-litre 235bhp diesel automatic which will whiskthe enthusiastic to 60mph in 8.2 seconds, which is plenty for any aircraft carrier.
On the way no one should be shaken or even stirred, not least by the fuel bill with over 60mpg averages recorded in tests but not during the week I had it out on the road.
It was ever thus, why do people bother?
Off road it does a good job and will fit the bill for towing and anything which does not require agricultural machinery of the sort marketed by the excellent messers Land Rover and Mitsubishi.
If you are looking for something towards the Ranger Rover end the XC90 is more your cup of tea.
The V90 is one smooth operator not least because it out plushes some gentlemens' clubs inside and unless pushed very hard delivers road manners second to none.
There is a raft of equipment on all V90 models including a nine-inch touchscreen housing the music and navigation including Sensus Connect which allows for internet browsing.
The standard City Safe pack detects pedestrians, cyclists and large animals and has full emergency braking.
There is also the now well documented semi-autonomous drive system as well as the things you have come to expect like a power tailgate, electric folding rear seats.
Powerpulse brings with it a fully leathered interior, the Intellisafe pack which warns of just about everything bar incoming missiles, a family pack because you love ‘em and a seat pack because it makes them the best in the business.
What makes this all so outstanding is the way it is put together with logical, grown up, simplicity designed to make the car driveable above all else.
This version, complete with the option packs listed, costs £52,275 which may be a little rich for your blood but if you are in the market it represents money well spent.
Above all it has character and style and marks the owner down as independent minded.
I'm with Pete Seeger. Please, no more little houses made of ticky-tacky, if I want a car that's half man, half biscuit I'll go for a full-blooded estate with comfort and attitude.