IT'S been the backbone of Hyundai's success in the SUV market and now there's a new version of the Korean company's biggest off-roader on the way.
The fourth generation of the Santa Fe will be given its world premiere later this month before being shown to the public for the first time at next month's Geneva motor show.
It will come with all the latest high-tech features you'd expect to find in up-market SUVs - but without the premium price tag.
Hyundai says it is making advanced technology more affordable and the company promises a raft of advanced, active safety features.
A first for the company is its Rear Cross-Traffic Collision-Avoidance Assist system. When reversing out of areas with low visibility, the system warns the driver if vehicles approach from the side and also applies the brakes automatically.
Another innovation is what the company calls Safety Exit Assist which prevents accidents when vehicles approach from behind by temporarily locking the doors, so that passengers can exit the car safely.
Style-wise there's a clear resemblance to the smaller Tucson SUV thanks to the company's trade-mark "cascading" grille surrounded by twin headlights.
There are no details of power trains and trim levels as yet but further details will be disclosed later this month.