HOT on the heels of its success in the booming crossover market, Peugeot is ramping up the style by turning its flagship 508 into a five door coupe.
The new model will have its world premiere at the Geneva Motor Show in March and will be available to order in the summer.
With sharp exterior design and a premium interior that includes the latest generation of Peugeot's i-Cockpit, the new 508 sees the French car maker raising the bar in the family car market.
It will be available with a range of six highly efficient petrol and diesel engine/transmission combinations, covering 130 to 225hp.
As well as the i-Cockpit, which features a smaller steering wheel and a 12.3-inch ‘head-up' digital instrument panel plus a 10-inch capacitive touchscreen angled towards the driver, the new 508 is equipped with class-leading levels of advanced driver assistance systems, including a new night vision system, which is new to the segment and uses an infrared camera with the ability to detect pedestrians at night and in cases of reduced visibility.
Jean-Philippe Imparato, chief executive of Peugeot, said: "After the success of our latest high profile launches and our SUV offensive with the multi-award winning Peugeot 2008 SUV, 3008 SUV and all-new 5008 SUV, with the all-new Peugeot 508 we carry the exact same ambition; to shake up the market with an outstanding new car that can compete with the best."
He said the new 508 would continue to establish Peugeot as the best ‘high-end generalist' car manufacturer in the market.