WHEN a car salesman makes you a promise, there are times when you might want to think twice.

But when that promise comes from the car maker itself, then you know you're probably on to a winner.

Kia is already known throughout the car industry for its seven year/100,000 mile warranty which remains the best in the business, but now the British arm of the Korean giant is aiming to give its customers an even better deal.

The company says it wants to give its customers the best ownership experience in the UK with the introduction of what it calls the Kia Promise, which provides a package of seven key benefits to buyers.

The company says that the initiative seeks to provide buyers with an unrivalled level of care during their ownership and will help to establish a close and ongoing relationship both with their local dealer and with the brand.

As well as that seven year warranty, additional benefits included within the Kia Promise include complimentary seven day insurance and £250 Insurance Excess Return for one year. Roadside Assistance is also included in partnership with the RAC and is free for 12 months.

The Kia Promise is activated after purchase and by registering on a newly-introduced online portal called MyKia.

Registering with MyKia will also provide new Kia owners with the ability to buy accessories through a click and collect facility and to book their car's next service on line. There's also a complimentary Health Check, including wash and vacuum and alternative transport, if required.

And in the event of an accident, users of MyKia will be able to access an accident aftercare service which will liaise with the customer's insurer and provide a free courtesy car.

Sanka De Silva, head of dealer and direct marketing at Kia Motors (UK) Ltd., says: "The introduction of the Kia Promise really encompasses the confidence that we have in our cars and demonstrates our commitment to customers. The vast range of benefits offered when registering with MyKia will offer customers peace of mind and reassurance in the long-term."