Ferrari scoops

coveted design award

Ferrari Portofino front
Ferrari Portofino head on
Ferrari Portofino side
Ferrari Portofino overhead
Ferrari Portofino rear
Ferrari 812 Superfast
Ferrari Fxx-K Evo

ONE of the world's most coveted car design accolades has gone to Ferrari for the fourth consecutive year.

The Italian supercar maker's most recent V8-engined GT car, the Portofino, has received the Red Dot: Best of the Best award for its' ground-breaking design whilst two other Prancing Horse models, the 812 Superfast and the FXX K EVO, were also named as Red Dot winners.

Previous winners from Ferrari include the FXX K in 2015, 488 GTB (2016) and J50 - only 10 of which were produced - last year.

The awards are dished out every year and cover all aspects of design creativity from fashion and accessories via power tools, furniture, household appliances and consumer electronics, to cars. The awards are decided by a jury of 40 international experts who test and evaluate every entry.

The Red Dot: Best of the Best is awarded for ground-breaking design and is the top prize for product design while The Red Dot is the award for high design quality and is only given to products that feature an outstanding design.

The Portofino's styling impressed the judging panel which stated: "Embodying an impressive evolutionary advancement, the Ferrari Portofino fascinates with an exciting design language. It comes across as a fascinating sculptural statement.

"The integration of the retractable hardtop presents an optimal solution. The haunting elegance is further underscored by the uncompromising quality in material and workmanship. The Ferrari Portofino is the perfect embodiment of novel approaches that point to the future."


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