THE launch of Volvo's dynamic new V60 estate car marks the company's sixth all new model in just four years.
And with a design team that now appears to have the Midas touch the Swedish car maker, it seems, can do no wrong.
Last year more than 46,000 Volvos were sold in the UK and this year the company is on target to break the 60,000 barrier.
Globally Volvo aims to sell more than 800,000 cars a year by 2020 and its new premium mid-sized estate car is set to give that target a massive shot in the arm.
The second generation V60 is an up-market model designed to appeal to both private and business buyers alike, although it's anticipated that a hefty 65 per cent will be company car drivers.
It's a car which Volvo says is designed to prove that estate cars don't have to be dull and is perfect for modern families.
Certainly it's car which reflects the image of its bigger brother the V90, with its striking clean lines, sporting low stance and attention to detail.
As with other new models in the Volvo stable the interior has a minimalist look with most of the car's features being operated via the large touch screen control system which allows the cabin to be mainly free of buttons and switches.
But while the look is clutter free it's anything but clinical, particularly on the more upmarket Inscription models with their Driftwood inlays and soft leather seats.
All models are powered by 2.0-litre engines with the diesels available with both 150bhp and 190 bhp and the hottest version, the T5 petrol boasting 250bhp.
Prices start from £31,810 for the entry-level 150bhp, D3 diesel Momentum spec model with a manual gearbox rising to £34,360 for the T5.
But you don't have to buy petrol to get performance with the V60. The 190bhp diesel boasts a 0-62 miles per hour acceleration time of just 7.9 seconds on its way to a top speed of 137 miles per hour.
A drive in one of these models showed me just why Volvo is winning so many new friends, often at the expense of premier German manufacturers.
The first thing that strikes you about the car is just how spacious the interior is, particularly for rear seat travellers who can now really stretch their legs out making long journeys far less stressful.
In fact the V90 is a car which is made for long distance travelling, soaking up the miles in a cabin which is impressively quiet and refined.
As with other models in the Volvo range you can set the ride and performance to suit the driver via the touch screen. The system always defaults to the Comfort setting when you start the car but you can switch to Eco for more miles per gallon or Dynamic when you want to press on rapidly. There's also a choice of individual settings so you can tailor make the ride and performance to suit you.
But whichever setting you opt for this new car has a ride and handling which is hard to fault. It's smooth and compliant but at the same time allows you to push on at speed with confidence, particularly in Dynamic setting.
For most people an estate car is all about space and the V60 boasts the largest boot of any mid-sized premium estate, with 529 litres available with the rear seatbacks up and 1,441 litres with them folded down. And as both the floor and sides are flat it makes loading easy, especially as there's no loading lip. Another bonus is that all models, irrespective of spec, come with a powered tailgate.
And being a Volvo it is, as you would expect, packed with all the safety equipment you could want to keep you and the family safe on the road.
The saloon version, the S60, will be available next year but in keeping with the latest thinking in the car industry there will be no diesel. Volvo, however, says it will continue to produce the V60 diesel for as long as customers want it, which will give some solace to diesel enthusiasts.