RENAULT is planning an assault on Russia with an all-new coupe-crossover - and once the Russian market is conquered, the French maker plans to mount an attack on Asia and other global markets.
The world premiere of the new Renault Arkana at the Moscow motor show is a key element in Renault's strategy for global growth - but the company has no plans to sell it in the UK or other mainland European markets.
Which some may think is a shame, for this distinctive coupe-cum-saloon-cum-SUV is quite a looker.
It looks pretty rugged thanks to its high ground clearance, wide wheel arches and large 19-inch wheels but adds a touch of elegance with chrome detailing on its a high waistline and coupe styling with a panoramic glass roof.
According to Laurens Van den Acker. Renault's senior vice-president of corporate design: "The Arkana is a distinctive coupÃ©-crossover, striking [a] balance between the elegance of a saloon and the powerful stance of an SUV. We have dialed in specific Renault cues, with a strong design, strength and sensuality with a French touch."
In fact, plans for the Arkana were hatched in Russia, where the French maker commands almost a third of the new car market, and the project was conducted with the strong involvement of Renault Russia teams.
Russia ranks as Groupe Renault's number two market and is set to become its' leading market by the end of the company's Drive the Future strategic plan.
The Arkana will go on sale in Russia next year and will eventually be manufactured and sold in Asia and other regions, with the design adapted to different market demands.