KIA is daring to be different with its new ProCeed - a car that bucks the trend in the current SUV-dominated market.
Blending coupe looks with shooting brake practicality, the wraps came off the new model at a preview event in Barcelona.
It was one of two newcomers Kia revealed with the Korean car maker also unveiling the Ceed GT, a performance version of the latest generation five door Ceed hatch which went on sale in the summer.
Both new models will be built at Kia's European factory in Slovakia and are aimed exclusively at the European market.
The ProCeed is likely to cost from around £23,000 when it goes on sale early next year and will be available only in high specification GT-Line and GT trim.
The Ceed GT will be priced from closer to £26,000 and the ProCeed GT will be in the region of £28,000.
The two new models see Kia expanding the Ceed range to four distinct types with the new ProCeed a completely different take on its three-door hatchback predecessor.
As Kia's marketing chief in Europe Artur Martins said: "The three door is almost gone and the SUV has become mainstream.
"We decided to grab those elements that make SUVs so popular and put them together in a different recipe."
The result is an elegant looking car that is a fraction longer than the estate version of the Ceed but sits lower with a sweeping roof line.
Room throughout the cabin is good and the ProCeed is decked out as a five seater with 594 litres of boot space - not far short of the capacity of the Ceed estate.
Folding rear seats increase available space and the tailgate is power operated and remote control for added convenience.
The ProCeed will be available either with Kia's 120ps 1.0-litre turbo or 1.4 petrol engine boosted to 140ps or with the new Smartstream 1.6-litre diesel which develops 136ps. Gearbox choices are either six-speed manual or, on the bigger engines seven-speed dual clutch transmissions.
The GT cars have a 204ps 1.6-litre turbo petrol engine under the bonnet and are not only the most powerful in the line up but also come with handling tweaks akin to those used on the high performance Stinger.
Exact performance data and prices for the new ProCeed and the GT models will be announced in the next few weeks and both cars will make their public debut at the Paris Motor Show in October.