ASTON MARTIN is on a roll and, in an unprecedented show of force at the Geneva motor show, the iconic British sports car maker has taken the wraps of no less than three exciting new concept cars - all of which are destined for production.

The trio of world debuts are led by the first glimpse of the breathtaking Vanquish Vision Concept which will form the basis for the company's first series production mid-engined supercar, and be powered by a version of Aston Martin's new in-house V6 engine.

The Vanquish Vision took centre stage on Aston's Geneva stand alongside a design concept for a new Aston Martin hypercar - the AM-RB 003 - and the battery-powered Lagonda All-Terrain Concept.

Reviving an iconic nameplate traditionally reserved for Aston Martin's flagship production model, the Vanquish Vision design study provides further evidence of the proudly British brand's intent to compete in one of the most hotly contested market sectors in the automotive world - one traditionally defined by Italian supercar makers.

The stunningly sleek AM-RB 003 concept points the way for Aston to compete with the world's best £300,000-plus hypercars.

Previously known as Project 003 it will benefit from the close involvement of F1's Red Bull Advanced Technologies in its design and engineering and will incorporate concepts and technologies taken directly from Formula One enabling it, says the company, to "surpass the performance demands of existing top-end hypercar rivals."

Meanwhile, crowds at Geneva will also get their first glimpse of the Lagonda All-Terrain Concept, the company's first all-electric model which will go into production at Aston Martin Lagonda's new factory in South Wales in 2022.

The company describes the concept as "a near future study that continues the evolution of a design language that could be seen in production Lagonda models as soon as 2022."

The revived Lagonda marque aims to be the world's first zero emission luxury brand harnessing the latest advances in both electrification and autonomous driving technologies, which, says the company "amount to the biggest revolution in land-bound transportation since the invention of the car."