THE Best of British - that's how Land Rover's newly-knighted boss Sir Ralf Speth described the all-new Defender as it made its world debut at the Frankfurt Motor Show.
Three years after production of the original stopped the Defender was back and took centre stage at Europe's leading motoring extravaganza of 2019.
It was one of the highlights of an event which took in everything from a new Vauxhall Corsa to the blisteringly quick all-electric Porsche Taycan.
And that diversity pointed to the confusion facing the consumer in a world where the future of motoring is changing fast.
Everyone wants to be as environmentally friendly as possible but the choice is not straightforward for all.
There is still a need for vehicles with conventional combustion engines and perhaps BMW struck the right chord with its array of models ranging from all-electric concepts to a new 1 Series baby available with petrol, diesel and electrified powertrains.
The same is true of the new Corsa and for the time being that is going to be the shape of things to come as car makers wrestle with demands to go green.
Volkswagen has nailed its colours to the battery electric mast with the ID family of vehicles which will be on the road soon.
So will the Honda e and a host of other zero emission little cars from virtually every brand.
But while such vehicles are fine for everyday use the need for longer range is paramount and at the moment the only real solution is fuel cell technology - examples of which were few and far between.
Korean car maker Hyundai is at the forefront of hydrogen powered fuel cell vehicles - and already have one called the Nexo in its range - but chose to use Frankfurt to unveil its new i10 supermini and a concept called the 45.
It's a battery powered take in homage to the its first mainstream model, the Pony of 1974, and comes festooned with technology - but no fuel cell.
And such was the theme from virtually every car maker exhibiting at Frankfurt - a blend of regular and electrified for today with just a hint of what is to come.
Mercedes-Benz showed off a luxury electric concept called the Vision EQS with two electric motors one front the other rear and four wheel drive.
Supercar performance and a range of 450 miles complete the picture - but still it's only a concept.
And Audi took the electric theme one stage further with its funk Al.Trail 4x4 concept alongside a variety of other high performance models all with hybrid electrified power.
The only thing certain from what's on display at Frankfurt is that it's time for change - but exactly what to is still uncertain.