A SWEDISH businessman with an all-engulfing passion for flowers has commissioned an extraordinary Rolls-Royce Phantom, the interior of which is bedecked with embroidered roses and butterflies created using a million stitches.

The un-named Stockholm-based entrepreneur, who has a wife and two of four children named after flowers, challenged the Rolls-Royce Bespoke Collective to ‘envision a car that immerses its occupants in a beguiling floral scene'.

"I wanted to have flowers and roses everywhere. It became an amazing piece of art," he explained.

Torsten Müller Ãtvös, Chief Executive, Rolls-Royce Motor Cars, commented, "The Rose Phantom is a stunning iteration of a contemporary Rolls-Royce. This is undoubtedly one of the greatest Rolls-Royce Phantoms of its generation."

The rose garden at the Rolls-Royce HQ in Goodwood, West Sussex, - the only place where the exclusively bred Phantom Rose is grown - served as the primary point of inspiration for bespoke designer Ieuan Hatherall.

Says Hatherall: "There is a transcendent beauty when a rose garden is in full bloom. The patron wanted to create that same feeling of awe; an abundance of flowers to lift the spirit and celebrate nature's decadent beauty in the Rose Phantom's serene interior."

That interior features dozens of embroidered roses and butterflies on the inside of the rear doors, across the roof lining and behind the glass-fronted fascia.

The entrepeneur's family also played a creative role in the design - his wife designed the fitted umbrellas whilst his daughter, Magnolia, defined the Peacock blue exterior paintwork.