JLR rises to virus

challenge

Land Rover Defender, loaned to Red Cross

JAGUAR and Land Rover have deployed more than 160 vehicles globally to support emergency response organisations during the coronavirus crisis.

A total of 57 vehicles including 27 new Defenders have been issued to the British Red Cross to deliver medicine and food vulnerable people across the UK who now need additional support due to social distancing rules.

Jaguar and Land Rover teams in Spain, France, South Africa and Australia have loaned vehicles to their Red Cross societies and more markets are offering help to their local teams.

This service is being provided with fleets of vehicles now available due to the postponement of launch events.

Jaguar Land Rover is working closely with the UK government and has offered its research and engineering expertise, as well as digital engineering and design, printing of 3D models and prototypes, machine learning, artificial intelligence and data science support.

Protective equipment is being donated to the NHS including wraparound safety glasses to the Royal Bolton Hospital, St James's Hospital in Leeds and Birmingham Children's Hospital.

FinbarMcFall, Jaguar Land Rover customer experience director, said:"The health and safety of our employees, customers and their families remains our priority. Jaguar and Land Roverwill do everything we canto support people in need around the world.

"Our partnership with the Red Cross goes back 65 years and we will work hand in hand with them to do all we can during this global health emergency. We will also provide help to those closer to home in our local communities. We can all play a part in helping thevulnerable during this global pandemic."

Simon Lewis, head of crisis response for the British Red Cross said: "This unprecedented global health emergency requires us all to pull together. As part of the British Red Cross response to coronavirus, we'redelving deep into the heart of communities across the UK to help strengthen support for the most vulnerable people through delivering essential food parcels and medicines to those unable to get out.

"We have been overwhelmed by the kindness shown across the country, not only by our increasing number of volunteers, but also our longstanding partners. Thanks to Land Rover's generous support, our Emergency Response teams in the UK will be to reach even more people living in isolated communities than we could alone."

Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC)have worked together for over 65years,helpingcommunities prepare and respond to emergencies with disaster-preparedness projects around the world.

Through its partnership with the British Red Cross, Land Rover has also helped fund emergency relief efforts through the Disaster Relief Alliance, which supports community resilience programmes in the UK and around the world, providing financial assistance immediately when disaster hits - including coronavirus. British Red Cross has already given £200,000 to support Asian countries severely affected by the pandemic.

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