FIAT has teamed up with the (RED) organisation to produce a range of 500 models and help raise four million dollars in the fight agains Covid-19 and Aids.
The Italian car maker and its American sister brands Jeep and Ram are backing the charity set up by U2 frontman Bono and American activist Bobby Shriver over the next three years to help fight global pandemics.
As part of the arrangement Fiat is to release special version of the 500 city car, the new all-electric 500 and the larger 500X SUV with prices starting from £16,435, £22,995 and £24,125 respectively.
The price announcement comes after the recent unveiling of the specialrange which took place at La Pista 500, Europe's largest hanging garden based at Fiat's Lingotto test track in Turin, Italy.
All of the vehicles will adopt the colour red as a hallmark externally on the bodywork, logos, mirror caps and design cues on the alloy wheels.
The theme is continued through the interior on the dashboard fascia, design cues on the floor mats and seats made using Seaqual yarn derived from plastics recovered from the oceans.
The seats carrythe Fiat signature and (500)REDlogo on the backrest. Red will not be the only colour in the (RED) special series and other body colours include specific shades for each model.
Each car in the (500)REDfamily comes with a welcome kit, including a hand sanitiser dispenser and a specific key cover.
New (500)REDcustomers will also receive an email signed by Fiat chief executive Olivier Francois and Bono, welcoming them to the (RED) community.
Since its creation in 2006 (RED) has generated more than £600 million and helped some 220 million people.