JAGUAR Land Rover has formed a multi-year strategic partnership with American multimedia and computer company NVIDIA to jointly develop and deliver next-generation automated driving systems plus AI-enabled services and experiences.

Starting in 2025 all new Jaguar and Land Rover vehicles will be built on the NVIDIA Drive software-defined platform-delivering a wide spectrum of active safety, automated driving and parking systems as well as driver assistance systems.

Inside the vehicle, the system will deliver AI features, including driver and occupant monitoring as well as advanced visualisation of the vehicle's environment.

The system is based on software developed by NVIDIA which will be linked to Jaguar Land Rover's Operating System.

Ultimately the set up will enable the delivery of innovative assisted and automated driving services throughout the life of a vehicle via over-the-air software updates.

Thierry Bollore, Jaguar Land Rover chief executive officer, said: "Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability.

"Jaguar Land Rover will become the creator of the world's most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse."

Jensen Huang, NVIDIA founder and CEO, said: "Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars."

Jaguar Land Rover aims to achieve net-zero carbon emissions across its supply chain, products and operations by 2039.