LESS than ten years ago, Kia began development of its Soul electric car and now it's one of the world's leading makers of low carbon models - but the Korean brand is keeping the internal combustion engine option open.
As it prepares to roll out the forthcoming Niro range across Europe including hybrids and battery only models as its latest offerings, Kia is mindful that some parts of the world don't have an electric charging infrastructure.
So Kia needs to continue building and selling petrol engined models to maintain its place in the global car industry, as Kia Motors UK head of public relations Daniel Sayles explained.
"Kia has an extensive programme of electrification over the next few years," he said.
"We will be introducing 14 new electric models by 2027 including the EV9 large SUV with seven seats and then we intend to roll out more in a programme which will see the newcomers with prefix numbers 1-9. We already have the EV6 sports model which is the basis for the EV9 and they are being built on Kia's Electric Global Modular Platform."
Like other car makers, Kia has developed a ‘standard' platform which has a few fixed points but can be fitted to a car of any length or width and share a common powertrain layout but of differing outputs.
So the next generation XCeed and its family will be using the EGMP base and it can be modified for smaller models over coming years.
Currently, the EV platform models are assembled in Korea but inside three years they will be made in Slovakia as well for the European market.
Mr Sayles added that they are very excited about the future of EVs with more than 2,500 rapid chargers now available via Kia Charge, as of April.
Kia Charge - an exclusive service designed to simplify public EV charging - now gives Kia owners access to more DC connectors in the UK than almost any other brand.
DC charging is crucial to allowing electric vehicle owners to recharge quickly while en route to a destination.
Since April 2021, Kia Charge has seen its number of available DC rapid chargers grow by 33 per cent in the UK, from 1,951 connectors to 2,591 - more than any single ‘super charger' network in the UK.
These include DC chargers of 50kW or more, as well as high-power charging stations that can recharge at up to 350kW.
But that's not the final throw of the dice for petrol engines in Kia's global ranges.
"We know that Europe will still need petrol engined models because of infrastructure shortcomings until 2034 and we will make what our customers want to buy and demand is still there."
At the same time, Kia is looking at future forms of batteries to ensure they are the greenest, most efficient and have the longest ranges without costing enormous sums of money.
The present e-Niro is currently the best selling electric car in the UK and that's a platform from which to build sales of the new generation model coming this July which could see half of them being pure battery vehicles.
Kia success has been down to its comparatively young range of models, latest technology and strength of its dealership network which have combined to earn it the Car Brand of the Year Which? Award 2022.
The new Niro comes this summer as a hybrid, PHEV and BEV priced from £27,745, £32,775 and £34,995 respectively in Kia's familiar 2, 3 and 4 grades with automatic transmission only.