DS reveals Brits'

French feelings

DS 9 in Paris, 2023
DS 4 in Paris, 2023

A SURVEY by DS Automobiles has found that the French capital triumphs in all things fashion and style according to the British public.

Almost a third of respondents said they associate Paris more closely with design than London.

In the survey of 2,000 Britons the research reflected Paris' long-standing association as a hub of culture, with France itself considered to be a more ‘artistic' country than the UK.

One of the leading fashion capitals of the world, 31 per cent of respondents said they associated Paris more closely with luxury brands compared to 21 per cent who did so with London.

The survey also highlighted Paris as the better option for a minibreak over London, with 29 per cent of respondents tipping the French capital as more scenic than London at 25 per cent.

However, exploring other key areas of cultural heritage, the survey reflected some home comforts that the UK public prefer, with 34 per cent of those surveyed saying British food is better than French with 19 per cent.

Respondents also highlighted the nation's pride in sport, with over half (53 per cent) saying the UK excels over France, whilst 58 per cent of respondents favoured British music over French, which was highlighted by only seven per cent.

Some 87 per cent of Brits told DS that they have been on holiday to France at least once, while 40 per cent said they would move permanently to France if it were a viable option.

Surprisingly, only 25 per cent of those surveyed said they would prefer to live in the UK than any other European country.

Julie David, managing director of DS Automobiles UK, said: "Art, fashion and luxury is at the heart of DS. We know that the Brits and French now have what is quite a friendly rivalry, but it is clear that Brits trust the French to produce products with style, artistic flair and luxury touches. DS exemplifies all these traits, combining cutting edge design, artisan techniques and personalisation."

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