GENESIS is brand that is beginning to capture the imagination of those looking for a premium alternative to the usual suspects.

Unusually, I had one park next to me recently in a car park, so it was a bit like buses. Nothing for ages and suddenly two come along at the same time.

This particular model is the saloon flagship has a huge road presence with its low-slung almost predatory look.

It looks expensive, but for just a smidge under £50,000 for this range-topper it offers exceptional value when compared like-for-like with the potential opposition.

There are two turbocharged engines available, a 2.2-litre diesel and a 2.5-litre petrol unit driven here, delivering a stonking 305bhp and blistering acceleration.

Both are mated with an eight-speed automatic transmission that slips seamlessly through the gears with no fuss.

An electronically controlled all-wheel drive system is standard on all 2.5-litre petrol models. In normal driving conditions, it is rear-wheel drive, switching to 50-50 when prevailing conditions demand extra traction.

It is spacious and well-equipped with a premium interior and a raft of high-end technological goodies.It also features artificial intelligence that learns about the driver and builds on existingstate-of-the-art advanced autonomous driver assistance.

Clever touches include the two main binnacle dials turning into cameras to show the road it is turning into when the indicator is activated.

It is a roomy car with plenty of space to accommodate five adults and featuring a high-end leather interior with aluminium trim and inserts, customisable ambient lighting and 12-way power adjustable standard seats.

Dominant is a central 14.5-inch touchscreen which features a sophisticated array of graphics which can also be utilised through a circular touchpad on the central console.

This is even replicated in the rear, using the same method via tablets mounted on the back of the front seats.

On the road the 305ps, petrol engine delivers exhilarating performance. It races to 60mph in just six seconds and on to a top speed, where permitted, of 155mph.

The ride and handling are excellent, with tuned suspension and electronically controlled adaptive dampers soaking up the worst of the potholes, while delivering agile handling for such a big car.

The latest ADAS safety technology includes blind spot monitoring, evasive steering assist, smart cruise control, lane following assist, driver attention warning, forward collision alert with pedestrian and cyclist detection, plus advanced airbag technology.

The boot is large, shallow, but long with 335 litres of space, the usual array of cubby holes, bins and holders are arranged throughout the cabin.

With economy of around 32mpg and emissions of 210g/km, it is thirsty and expensive to tax. It won't be a cheap company car option either. But that's not really the point with a car like this. It is designed to take a chunk out of the premium sector.