PEUGEOT is expanding its line-up of electric models with the arrival of the E-308, the French marque's first medium-sized EV.

Powered by a new powertrain consisting of a 156hp electric motor and a 54kWh battery providing a range of up to 257 miles, the new E-308 is priced from £40,050.

A heat pump is included as standard for greater efficiency and comfort and three drive modes are available - Eco, Normal and Sport - whilst a Brake mode allows drivers to increase range through regeneration when the accelerator pedal is released to optimise energy recovery.

A full charge takes 07h 20min from a 7.4kW home wallbox or 05h 46min from a 22kW accelerated public charger.

Using a 100kW rapid charger a 20-80 per cent charge can be done in 28 minutes.

The new E-308 features Peugeot's latest styling with the brand's new badge in the centre of a large vertical grille, with ‘fang-shaped' daytime running lights framing the car's LED headlights.

The rear features Peugeot's three-claw light signature, while the ‘E' badge signifies the all-electric version of the 308.

A new 18-inch diamond cut alloy wheel has also been specifically developed for the E-308 for improved aerodynamic efficiency.

Inside, the new E-308 benefits from the latest generation of Peugeot's i-Cockpit which features a compact steering wheel, a fully customisable digital instrument panel, a 10-inch central touchscreen with i-Connect Advanced infotainment and customisable i-Toggles buttons.

A heated steering wheel and heated front seats are standard, while massaging front seats are available as an option. Rear passengers can make use of two USB-C sockets, phone storage and cupholders depending on trim level.

The new E-308 features a dedicated screen within the infotainment system for drivers to monitor all aspects of the electric powertrain. This screen displays information including energy flow from the battery to the electric motor, as well as the energy recovery when the regenerative braking mode is activated.

Drivers can also see information and statistics relating to energy consumption, as well as check the battery status and program a delayed charge.

The new E-308 is available with a choice of three trim levels from launch - Allure, GT and, for a limited time, First Edition with prices for the GT starting from £42,250 and £42,080 for the First Edition models.

Allure variants feature tinted rear windows, 18-inch alloy wheels and a chrome grille with a high-gloss black rear panel with chrome trim while on the Inside the car has heated front seats and a heated steering wheel.

Allure variants also feature a reversing camera, 3D Connected Navigation and natural voice recognition. The new E-308 also comes as standard with the latest safety and driver assistance technology, including autonomous emergency braking and adaptive cruise control.

GT models feature Full Matrix LED Technology headlights with 3D LED taillights, a GT specific grille pattern, widened side sills and the Peugeot shield on the front wings.

Inside, GT models get Alcantara seats with adamite coloured stitching, embossed aluminium trim on the dashboard and door panels, eight-colour ambient lighting and aluminium door sills and pedals. GT models also have front parking sensors and a 3D digital instrument cluster.

Limited-run First Edition models feature a special nterior consisting of a 'Belomka Evo' Tri-Material Blue woven cloth with a leather effect and Alcantara upholstery while the front headrests are embossed with the Peugeot logo.

Peugeot says the new model will be on sale before the end of 2023 and will be joining petrol, diesel and plug-in versions of the new 308. An estate, or SW model, will become available in 2024.