A whiff of Britain's

great drives from


Dacia Eau de Gorge-ous air freshener, 2023, in car
Dacia Eau de Gorge-ous air freshener, ingredients
Sarah McCartney of 4160 Tuesdays making Dacia Eau de Gorge-ous air freshener

TO celebrate the nation's most desirable road trip locations, Dacia, which claims to be the brand synonymous with the outdoors and for selling the perfect cars for adventures, is launching a limited-edition range of car air fresheners.

Reinventing the ‘new car smell' and transporting the public - through scent - from every highway to beautiful British landscapes, the brand has partnered with award-winning perfumer, 4160 Tuesdays.

Together, they have captured the authentic scents of the most loved British road trips in all their sensual glory.

Dacia has just conducted to a survey to discover Britain's favourite drives with Scotland's North Coast 500 coming out on top followed by the Coastal Way in Wales ant the Jurassic Coast, from Poole to Lyme Regis.

Others in the top 10 were Cheddar Gorge through the Mendip Hill, the Causeway Coastal route in Northern Ireland, Kendal to Keswick in the Lake District and the Ribblehead Viaduct in North Yorkshire.

The research also revealed that Brits take on average three road trips each month, with 90 per cent saying that driving across the UK's most iconic roads tops their bucket list.

Dramatic landscapes, coastal beaches, and country roads made up the most important factors when planning a UK road trip.

The 4160 Tuesdays perfumery, known for hand-making adventurous scents, used traditional and quirky methods to research and extract the essence of each individual location, looking to the lush landscapes, as well as Dacia's sense of humour, for inspiration.

The scents include Scent-sational Highlands (North Coast 500, Scotland)which has a scent of earth and sea with pine trees and wild raspberries, with subtle notes of haggis, The Coastal Whiff (The Coastal Way, Wales)with a seashore aroma with extra added daffodils, and a faint undertone of brine and the Jura-scent Coast (The Jurassic Coast, England)with a whiff of the seashore plus ancient fossils and ice cream.

There's also Eau de Gorge-ous (The Cheddar Gorge, England)with moss, rocks, thyme, geranium and grass, with gentle hints of cheddar cheese.

Sarah McCartney of 4160 Tuesdays said:"Scents are the perfect way to encapsulate the beauty of Britain. No matter where you are, the smell of these air fresheners will instantly transport Brits to the beautiful road trip locations our nation has to offer."

Luke Broad, Dacia UK brand director, said:"There's nothing quite like the refreshing aroma of the rolling hills, coastal wind and, er, cheese, to get you in the road trip mindset. Our custom range of air fresheners bring the essence of Great Britain's favourite destinations right into your car. It's Dacia's take on the ‘new car smell'."

The air fresheners will be available to collect for free from Dacia Retailers across the UK.


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