SsangYong changes

name to KGM

KGM dealership, 2024
KGM Torres, 2024, front

SSANGYONG is renaming itself as KGM Motors UK with immediate effect.

The announcement marks a significant step for the Korean manufacturer with a new era of innovation and global market expansion.

The transformation signifies a refresh of the brand vision with a focus onpioneering the next generation of mobility solutions and incorporating cutting-edge technologies such as electrification, autonomous driving, and artificial intelligence.

In the UK, the new name will be set to the right of the brands iconic winged logo, which pays homage to KGM's heritage since 1954.

This corporate identity change will introduce a new refined brand colour scheme, where white on black replaces the current white on blue colour palette.

In addition to the new name, the UK distributor proudly adopts the brand's global slogan, "Go Different. KGM," reflecting a unified vision to inspire customers to embrace innovation and break away from the ordinary.

Kevin Griffin, managing director of KGM Motors UK, said: "KGM Global has changed its name for the first time in 35-years as it transforms into a brand for the future. This is an exciting period for us all in terms of unveiling a refreshed, modern brand identity alongside the development and launch of impressive products which utilise new technologies. We have embraced the change here in the UK and we will continue to grow as a proud and respected SUV and pick-up truck brand."

KGM's new brand vision centres on the belief that change is integral to progression, emphasising that vehicles are not merely transactions but access to exploration. The brand invites customers to experience KGM's unique qualities as a distinctive and innovative choice in the automotive market.

The recent progress in brand image and profile underscores significant growth which has just seen KGM sign an agreement with Chinese EV giant BYD to develop electric models.

KGM Global has a rich automotive legacy spanning over 70-years, the company was originally founded as Ha Dong-Hwan Automobile Manufacturing in January 1954, before changing its name to Dong-A Motors in 1977.

In 1988, the brand became SsangYong Motor Company which was acquired by KG Global with a majority shareholding in 2023.

The acquisition signalled its entry into the automotive industry with a strategic focus on new product and electrification.

The first new model to wear the new identity will be the Torres SUV which is scheduled to arrive in the first quarter of 2024.

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