BYD, the world's leading manufacturer of battery electric vehicles has become an official partner and the official e-mobility partner of the UEFA European Football Championship 2024.
The deal is the first sponsorship arrangement with a new energy vehicle manufacturer in the championship's history.
BYD's sponsorship aligns with UEFA's goal to organize a greener and more sustainable UEFA EURO 2024.
UEFA EURO 2024 will take place across ten stadiums in Germany from June 14 to July 14, 2024.
As an official partner and the official e-mobility partner for the UEFA EURO 2024, BYD will keep sustainability at the heart of its sponsorship by providing a diverse range of new energy vehicles for various stakeholders during the tournament.
BYD will also showcase its latest electric models and cutting-edge technologies at selected UEFA EURO 2024 venues, demonstrating the brand's commitment to greener and more intelligent vehicle solutions to customers and thousands of football enthusiasts.
Michael Shu, managing director of BYD Europe, said: "BYD is thrilled to partner withUEFA EURO 2024 and proud to be the first e-Mobility partner for this prestigious sports event, which will enable us to showcase our latest advancements in electric vehicles to a far-reaching audience. Significantly, the partnership underlines BYD's brand commitment to reducing carbon emissions for a greener future, for which UEFA EURO 2024 will provide an influential voice.
"There are great synergies between our organizations. Like UEFA, we aim to inspire through positive and inclusive experiences, with a clear focus on goals. BYD is dedicated to making e-Mobility accessible to all, and as a partner of UEFA EURO 2024 we look forward to presenting diverse and premium options with game-changing technologies to fans from all over the world, paving the way for a greener future for global sports events."
UEFA marketing director Guy-Laurent Epstein said: "We are excited to welcome BYD, a pioneering brand with a 29-year pedigree in advanced battery technologies with a reputation for global innovation in new energy vehicles and the world's biggest electric car company, as a partner for UEFA EURO 2024. The partnership aligns perfectly with UEFA's vision of promoting a greener and more sustainable European Championship by merging the excitement of football and UEFA's commitment to environmental responsibility.
"BYD is short for Build Your Dreams, which connects perfectly with the European Championship as players and teams relentlessly pursue their passion and hard work to build their dreams on the field, and lift the prestigious Henri Delaunay Trophy in Berlin on 14 July."
BYD's 2023 sales comprised 3.02 million new energy vehicles across the globe and as part of the UEFA deal there will be hundreds of events at BYD showrooms with opportunities to win ‘Once in a Lifetime' prizes.