SKODA is the first European automotive brand to offer an Amazon car showroom that integrates real-time new car stock availability where customers are.

Through this new venture with Amazon, UK customers can browse the full Skoda range, check local availability, request a test drive, and explore finance options - all before visiting a chosen retailer.

By joining forces with Amazon, Skoda is enhancing the browsing experience, providing customers with all the information they need in a familiar online environment before making their decision.

The online showroom showcases the brand's complete model range, from the compact Fabia supermini, to the Kodiaq family SUV, as well as the Czech brand's fully electric models, including the new Elroq and Enyaq.

According to a recent national survey of 2,000 UK adults, commissioned by Skoda, 47 per cent of potential customers value being able to research from home when buying a new car.

However, the urvey highlights the ongoing importance of physical interaction before purchasing a car. While 82 per cent of respondents prefer some form of in-person engagement, 78 per cent consider a test drive as essential.

The survey reveals British consumers' shopping habits with 77 per cent of respondents spending up to two hours a day browsing online.

UK customers can now:

Matthew Bowden, director of Skoda UK, said:"Online browsing and research are part of everyday life, which is why we're so excited to launch the Skoda showroom at Amazon. It gives prospective customers more opportunities to find their next car and see where it's available, all from the comfort of their home."

Customers start their journey at the Amazon.co.uk site or via the Amazon app on their smartphone or tablet.

Once they have found a model that fits their needs they are connected to their preferred retailer who they can visit to arrange finance, agree any part-exchanges and set a collection date.

The Skoda Amazon showroom is now live at amazon.co.uk/skoda.