EVERY motorist has been there⦠struggling to load all the holiday gear into the boot of the car.

Now Dacia has come up with a solution in the shape of the world's first augmented reality boot organiser tool within its Dacia AR app.

The Romanian manufacturer claims that the tool will transform how customers can efficiently load and optimise their boot space.

Designed to take away the stress of loading the car ahead of a weekend break, Bank Holiday adventure or when moving house, the innovative tool is designed to help users visualise exactly where to put everything from suitcases to surfboards.

And if an item causing a loading headache is not available on the extensive list within the tool - which even includes skis and sleeping bags - users can add items themselves to truly reflect what they're packing.

What's more, different demo scenarios are available including a camping trip, moving house, or holiday so that users can understand how best to optimise the space in their boot.

The tool joins a raft of services which expand Dacia's digital environment, including the Dacia Travel Companion, which encourages users to head out and explore, while making their journey safer and more enjoyable.

Features include monitoring signs of fatigue by analysing facial expressions as well as sleep data and the suggestion of places of interest to stop along a route, personalised to the driver, so that they can take a break in a meaningful way. The app is compatible with Waze, Google Maps or Apple Maps.

Dacia reckons that your everyday smartphone now establishes a permanent connection between owners and Dacia with a single account which, the company says, "optimises the customer experience" provided via various tools, all of which are available on both iOS and Android.

Renault-owned Dacia is enjoying increasing success in the UK with its competitively-priced models. More than 260,000 Dacia vehicles have been sold here since the company launched in January 2013 making it the most successful-ever start-up for a new car brand in the UK.