CHINESE EV giant BYD has announced a customer-first initiative to support electric vehicle adoption and reward drivers choosing to go electric.

The announcement follows ongoing uncertainty surrounding eligibility for the UK Government's Electric Car Grant.

While BYD has formally applied to be included in the government-backed scheme, the brand may not be immediately eligible.

In response, and to demonstrate its long-term commitment to UK customers, BYD has increased its power battery warranty to eight years and 155,342 miles across its range of electric and DM-i vehicles, including those already on UK roads.

BYD UK is also launching five years of free servicing on selected models - going beyond purely upfront discounts, to deliver genuine, long-term ownership benefits.

This new offer applies to the Dolphin Surf, the Dolphin and the Atto 3 SUV as well as approved used BYD vehicles purchased through the official BYD UK retail network.

Steve Beattie, sales and marketing director at BYD UK, said"We understand that customers are looking for more than just savings upfront - they want lasting value and assurance.

"While we may not currently be part of the Electric Car Grant, we didn't want to wait to show our commitment. This five-year servicing offer is our way of giving back to drivers who choose BYD and supporting them well beyond the showroom. That includes the approved used market - which plays a vital role in accelerating EV adoption and strengthening the value of our vehicles over time."