THE BMW Group is presenting one of the most significant new models in its history at IAA Mobility 2025 in Munch, its home city.
The BMW iX3, the first model from the new Neue Klasse family, will celebrate its public unveiling at the event.
Revealed alongside the Neue Klasse will be a host of new technologies that will play a revolutionary and trailblazing role across the BMW Group in the future.
The new BMW iX3 gives the public their first glimpse of the huge technological leap forward made by BMW in many areas: electric mobility, display and control/operation, digitalisation, connectivity, design, sustainability and technological openness.
All upcoming BMW models will benefit from the innovations in the Neue Klasse - regardless of the drive system type used to power them.
As BMW's star of the IAA 2025, the new BMW iX3 will take centre stage event-wide.
As well as the presentation of several examples of the global newcomer, the central stage in the shadow of Munich's opera house at Max-Joseph-Platz will also host daily "Masterclasses" featuring the new model.
On each of the six days of the event, there will also be demonstrations of the new display system BMW Panoramic Vision - including the new BMW Operating System X - developed entirely in-house at BMW. These innovations from the BMW iX3 will likewise find their way into all future BMW models as part of a gradual process.
A dedicated area of the Open Space will focus on BMW Charging, with the help of current BMW electric vehicles like the new BMW iX and the BMW i5
BMW Charging will present the bidirectional charging available in the BMW iX3 for the first time at the IAA Mobility show. This technology allows the iX3 to feed energy from its high-voltage battery into the customer's home power supply (Vehicle-to-Home - V2H) or the public grid (Vehicle-to-Grid - V2G).
Beyond the show's focus on the BMW iX3 as the first Neue Klasse vehicle, fans of the other BMW models and aficionados of the MINI, BMW M and BMW Motorrad brands are also well catered for, needless to say.
Among the models on the bill at the Open Space are the battery-electric BMW i4, BMW i5, BMW i7 and BMW iX, the BMW X3 30e xDrive and the BMW M5 Touring with plug-in hybrid drive system.
BMW Motorrad is presenting the BMW CE 02 and BMW CE 04 electric premium scooters - for electric mobility majoring in manoeuvrability - at the city-centre location.
MINI will spread its IAA Mobility 2025 presence across two locations in the heart of Munich. Its spectacular Open Space set at Max-Joseph-Platz and central brand appearance at the MINI Pavillon on Lenbachplatz will provide insights deep into the DNA of the brand.
Two eye-catching JCWshow cars will celebrate their world premieres in Munich as part of a suitably gripping presentation.
The JCW show cars will bring attention-grabbing presence to the MINI Pavillon and provide visual evidence of motor sport as a defining element of MINI DNA.
The BMW Group's stand at the exhibition centre will be showcasing a celebrity car from years past, as BMW Classic winds back the clock to a BMW 1500 from the 1960s - the first model in the original Neue Klasse line-up.
The 1500 was the headline act at the 1961 IAA in Frankfurt, a genuine breakthrough star that wrote the opening lines for an international success story.
The Neue Klasse laid the foundations for the BMW Group to become the world's most successful maker of premium automobiles. And now the BMW iX3 of 2025 takes us full circle - a car with all the tools to build on this growth and the first model in another new era.