ROAD safety organisation GEM Motoring Assist is encouraging parents to put safety first on journeys to and from school.
The new school year is starting in England and Wales, and GEM says it's vital that everyone - from toddler to senior citizen - is aware of the risks that go with using our roads.
In particular, GEM wants parents and carers of primary school children to avoid the following high-risk activity such as double parking and stopping in clearly-marked no-stopping zones.
GEM is also warning drivers not to ignore speed limits and traffic calming measures in school zones, park illegally on pavements or in disabled bays, fail to stop for school crossing patrols and not to become becoming impatient and aggressive at the wheel.
GEM head of road safety James Luckhurst said: "Tragically 34 children aged under 16 were killed on Britain's roads in 2023, while a further 1,433 were seriously injured, with more than 9,000 recorded casualties overall.Research shows that around 20 per cent of these injuries occur on school journeys.
"That's why it's so important to help every child learn how to use the roads safely, whether walking, cycling or travelling in a vehicle.
"Walking to school is an excellent way of building independence, making friends and staying fit. If it's not possible to walk, then ensure children are properly secured in the car - and always park safely and legally."
GEM has compiled a selection of tips for parents and kids as the new school year begins: