CHERY has officially launched in the UK with a landmark event in London unveiling its full line-up of SUVs for British customers including two new models.

Marking the start of a major new chapter in the brand's global expansion, CHERY confirmed that its UK operations will focus on delivering a comprehensive range of modern and technologically advanced SUVs tailored to British drivers, with plans to open a UK R&D centre in the near future.

Leveraging the success of sister brand house OMODA&JAECOO UK - which achieved a market share of 2.7 per cent just 12 months after OMODA UK's launch, and seven months after JAECOO UK was established - CHERY confirmed it will initially open with 25 direct-to-consumer franchised dealerships, with plans to expand to 100 by 2026.

At the event CHERY showed the CHERY TIGGO 7 and TIGGO 8 in pure ICE and Super Hybrid form, alongside two new models confirmed for the UK in the next six months - the CHERY TIGGO 9 and CHERY TIGGO 4, which bookend the family of vehicles and complete the full SUV line-up.

CHERY, derived from ‘cheery', is China's largest vehicle exporter for the past 22 consecutive years.

Gary Lan, CEO of Chery UK, said: "The UK is a crucial market for CHERY, and today marks the beginning of an exciting journey for us here. We're bringing a dynamic range of vehicles that combine advanced technology, safety, and innovative features - all at an accessible price point. With our full SUV line-up now confirmed, we're ready to establish CHERY as a clever, confident and happy choice for UK households."

Engineered for the UK market, all CHERY UK cars are developed at Chery International's Frankfurt-based centre, designed to meet the European standards of performance, reliability, and safety.

Plans are also in place for a UK-focused R&D hub in the near future to support the brand house's long-term growth.

Every CHERY UK vehicle is supported by its comprehensive seven-year warranty and aftermarket care, supported by full RAC roadside assistance for the first three years, subject to annual servicing terms and conditions.

Pricing for the CHERY TIGGO is £24,995 for the 1.6-litre TDGI and £29,995 for the Super Hybrid. Meanwhile the seven-seater CHERY TIGGO 8 is priced from £28,545 for the 1.6-litre TDGI and from £33,545 for the Super Hybrid.

More details about CHERY UK's network of franchised dealers will be available soon, many of which already represent OMODA&JAECOO in the UK.