HONDA has announced that it will adopt a new ‘H mark' with a refreshed design as the symbol of its automobile business ahead of its planned application to both EV and major hybrid-electric models.

This will start with the manufacturer's next-generation vehicles to be introduced from 2027, in addition to being applied to other areas of its business - including dealership locations, communications initiatives, and automobile motorsport activities.

With a particular focus on the application of electrification and intelligent technologies, the new H mark shows how Honda is planning to tackle the period of transformation currently being experienced by the automobile industry, ensuring it continues to deliver new value to its customers.

First introduced in 1963, the H mark has undergone several design changes over the years, with this latest iteration having first been introduced to mark the arrival of its next-generation EVs, including the Honda 0 Series.

The new design represents two outstretched hands, marking Honda's commitment to augmenting the possibilities of mobility and serving the needs of people around the world, and will be rolled out gradually across the automobile business.