BMW has launched its BMW M Driving Experience in the UK. The exclusive programme has been designed to offer opportunities for drivers to immerse themselves in the world of BMW M.

Participants will benefit from expert tuition in advanced driving techniques, gaining valuable skills under the guidance of BMW M certified instructors, driving a range of BMW M cars and other models from the BMW Group product portfolio.

The BMW M Driving Experience joins ten other participating international markets.

Colette Healy, marketing director, BMW Group UK, said: "I am delighted that the BMW M Driving Experience has now launched in the UK. Whether you are an enthusiast eager to test the limits of the latest BMW M models or a new customer, the M Driving Experience offers something for everyone".

Those taking part in the BMW M Driving Experiences require a full, valid in-date driving licence which has been held for a minimum of two years. Drivers must have no more than six penalty points and must not have been convicted within the last five years of any serious motoring offences. All drivers must be over the age of 25 on the day of the event.

The BMW M Driving Experience includes racetrack training at the Silverstone International Circuit, sessions with the BMW M Drift Academy which offers the chance to master the art of drifting and a session

The BMW Driving Dynamics session is a comprehensive full-day experience designed to teach participants fundamental vehicle control skills alongside advanced driving techniques. This structured event equips guests with practical knowledge applicable to real-world driving situations, ensuring greater confidence and safety on the road.

Attendees will have the opportunity to drive either BMW 2 Series or BMW 3 Series derivates throughout the day, demonstrating the versatility and everyday usability of BMW's vehicles.